BrightEdge

Are you prepared for a future where multiple types of AI search engines will serve different users' needs and differentiate by #consumer preference and use case? 🤔   Founder and Executive Chairman Jim Yu shares his vision and a #blueprint for the future in this fascinating #LinkedIn article below.   Discover what the future holds and how to take advantage of the evolution of search in a post #GenAI era:   💡 New #opportunities in a multi-search world. 🎯 Where different #search engines will specialize via different use cases. 🏙️The fight for prime real estate and the challenges of #content moderation. 📚 The importance of #citations. 🏅 The necessity to become an #authority.   And, most importantly, learn how businesses and #marketers can prepare for the future. 🚀   As Gates law states: “Most people overestimate what they can achieve in a year and underestimate what they can achieve in ten years.” – Bill Gates   According to Jim, in this era of AI, the big change happens in five instead of ten! https://lnkd.in/e484FgkP   #MarketingStrategy #AI #GenAI #SEO #ContentMarketing"

We are looking forward to tomorrow's webinar -- don't miss your chance to register: https://lnkd.in/eh69wE-k Wednesday, April 24 at 11 am PDT | 2 pm EDT, Dave McAnally and Natalie Corkos will be joined by Vertiv.com Digital Marketing Manager, Jeffrey Pe Benito, UXMC, to discuss the latest search trends, how experts are using #GenAI to boost productivity without compromising authenticity, and practical tips to scale your optimizations. See you online!

Next week we'll be joined by Jeffrey Pe Benito, UXMC, Digital Marketing Director for Vertiv.com, and BrightEdge Customer Success Manager, Natalie Corkos, for a deep dive on how leading SEO experts are leveraging #genAI and staying ahead of the competition without sacrificing authenticity. We look forward to seeing you online! Register here: https://lnkd.in/eh69wE-k

With 2 out of 5 Americans using TikTok as a search engine, the SEO and social renaissance continues alongside the emergence of multiple types of AI search engines. The relationship between search and social has always been strong. It is becoming even more valuable as more social and user-generated content demand is on the rise. 🔍This is something we see daily via BrightEdge Generative Parser™ (BGP) as more social networks and content surfaces, and more of their domains are cited in both SGE and Perplexity AI results. 🔍 The Search and AI space is so hot right now, and the race to serve user intent, regardless of the engine, platform, or entry point, is on!  🏁 Content, search, and social partnerships are happening, platforms are growing and morphing, and new AI-led search engines are emerging weekly. 💡 It’s all great news for marketers who focus on the core practices of good SEO and content. Founder and Executive Chair Jim Yu shares more on Digiday and in his social post below! 📈 As always, we will be monitoring and detecting patterns via BGP to help you stay ahead of all these changes. Stay tuned for more insights soon! 📊 #searchandsocial #UGC #content #tech #SEO

Fascinating insights and interview clips on the future of Search and AI and the rise of multiple types of search engines here! Founder and Executive Chairman Jim Yu talks with Kanad Bahalkar on the how #GenAI and #searchengines are developing and... 🔍 How multiple future search engines will serve multiple types of intent.  🎯 Where search engines differentiate by addressing specific use cases.  🚀 Why content sources, creation, and moderation are pivotal to future success. https://lnkd.in/extJSMpC #GenAI #Futurism #Google #Perplexity #Search #Content

💡 As Google SGE rolls out, marketers and brands must prepare to adapt to a ‘search engine's opinion’. It was back in December of last year when we launched the industry’s first Ultimate Guide to SGE.   BrightEdge has been updating it ever since, showing experimental changes and providing key indicators and signals as to its potential rollout.   🚀Now it's finally out in the wild and being tested in standard results. Understanding its potential impact on your industry and what best practices to follow is a question I get every day.   It was great to help address these questions and share more insights over at Content Marketing Institute, including:   🔍 The fundamental shift in how a search engine responds to queries. 📈 How this shift will lead to higher-quality traffic. 🔒 Why brands need to laser-focus their attention on brand reputation and authority. 🛠️ How to prepare for further impact, nuances, and industry-specific content.   And there’s more just in!   In late March, BrightEdge Generative Parser™ found:   🎯 New intent-based modules are emerging: To produce experiences that match users' needs, it is becoming essential to understand what experiences are shown based on navigational, informational, and purchase-led intent.   👥 More personalization is happening Google is crafting individualized modules such as listen buttons for audio and accessibility experiences.   🖼️ Product viewer experimentation is still ongoing: Large image-based product viewers can take up a significant proportion of the result page real estate. As a result, in some instances, we are seeing some shrinkage in the size (pixels) of some modules. Is there space for ads?   As we look to the post-Generative future, remember, whoever provides the best experience for their target consumers will win.   🏆 Make sure your brand has the right to win!   https://lnkd.in/g9V7vcB2   #SGE #Contentmarketingstrategy #SEOinsights #GenAI 

"With the generative AI changes, Google’s engine now asserts an opinion. This represents a fundamental shift in how a search engine responds to queries." Founder and Chairman Jim Yu shares the latest on Google SGE and the opportunities it brings for content marketers across different industries via the Content Marketing Institute https://lnkd.in/gFaWtbTP #CMI #SGE #Google #GenAI #content #marketingstrategy #search

In the aftermath of Google's March Core Update and the rise of AI-first search engines, the demand for content has never been greater. Join us on Wednesday, April 24 as our experts share the latest trends and tactics to leverage AI and stay ahead of the competition without sacrificing quality. https://lnkd.in/eh69wE-k

As more people look for research, quick answers, reviews, locations, and more, multiple AI-led search engines are catering to specific needs and intent. Did you know that? 52% of marketers are actively experimenting with #SGE. 17% of marketers are experimenting with #Perplexity. Founder and Executive Chairman Jim Yu shares our latest research and his thoughts on the importance of citations, sources, and brand authority when optimizing for multiple types of search engines. https://lnkd.in/eN7tGNY5

Are you prepared for the rise of new AI search engines? Founder Jim Yu explains the key differences and areas of opportunity for existing search marketers on VentureBeat. Based on the research we released this week on Perplexity, Jim shares his thoughts on the whole market and how to adapt as AI search models evolve. This includes: 💡 Identify the areas where you have the best expertise from a topic perspective. Where does your brand have the right to win with your content? 🔍 Ensure your site has structured information for AI search engines. AI models need to understand the context behind your site and content to help cite the source of the information they pull. You are off to a great start if you are already doing SEO well. 👥Break down any frictional silos within your organization. New AI experiences glue everything together, so optimizing for the Generative AI web requires help from everyone in marketing and across wider departmental teams. You can read much more in the full article below. #Perplexity #SearchRevolution #AIInnovation #venturebeat https://lnkd.in/eWFFuEdJ